Mondato Global Mobile Value Transfer Index Report

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 The Mondato 2010 Global MVT Index Report available now.

What is the Mondato MVT Index?
Our Index ranks over 180 countries on their readiness for success with Mobile Value Transfer (MVT).  Focused on what makes a country’s market well-adapted for the conception, launch and success of mobile-telephone-enabled transactions, there is no other industry guide that brings together the economic, political, infrastructural elements to gauge opportunity and progress.
Benefits of the Index
The Mondato MVT Index has been created for those who need to better understand the playing field and where individual countries fall along the spectrum, from those fully-primed for MVT to places where key elements for MVT are still missing.  Various parties will find the Index useful:   
  • Business leaders need the Index to better understand opportunities and barriers they may face in entering and competing in a market.
  • Policy-makers can gain insights into the fast-moving world of MVT, ask better questions of their constituents, and create solid programs for simultaneously addressing the needs of consumers, business and government.
Index Composition
There are many indicators used in the creation of the Mondato MVT Index. Broadly grouped into factors, they represent the following signs of readiness or potential for MVT:
1.                   Market size – economics and volume measures
2.                   Money flows – such as FDI and remittance
3.                   Infrastructure – e.g., existing availability of utilities both traditional and mobile and of supporting payment structures such as ATMs or POS
4.                   Stability and safety -- indicators of a country's openness both regulatory and in common business practices
   Report Cover
Content Overview
The report provides a summary global overview, scores by country, and regional sections going into depth on key countries in Asia, Europe, Americas and Africa. The report spans over 80 pages, including a variety of charts, tables and graphs.
An excerpt from the report:
 
(From the “Case in Point” section which highlights the application of the Index)
...Although Tanzania is a very poor, developing country in east Africa, it has a competitive mobile market with five main operators coupled with rapidly growing mobile penetration (30%). The score of 1.25 points equally reflects Tanzania’s relatively large population, estimated at 42.5 million, as well as the very low curre nt access to financial services (which opens the door to new alternatives to traditional banking and financial services that MVT can provide). In addition, compared to some similar developing countries, Tanzania’s stability and security ratings are relatively strong. 

On the other hand, there are some factors that do need closer consideration as potential barriers to the expansion of MVT, and are thus reflected in Tanzania’s Index score. For example, infrastructure-related factors conducive to MVT are under par and would need to be dealt with in any implementation plan. 

M-Pesa transaction exampleFurther, the remittance flow estimates are officially low. On this basis it would be important to try to assess informal transfer levels, for, if there is in fact more money flowing into the country than officially reported, there is potential for these funds to be captured through MVT. Lastly the fact that the relative cost of services such as mobile communications is quite high vis-à-vis in come levels is also a cause for concern, as price may ultimately become a barrier to potential growth in mobile penetration.



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