Newsletter Vol 5 Issue 2 (Patent Wars + Mexico MFS Explosion)


Want to share your newsletter with someone?  *|FORWARD|*
Global Value Transfer Experts
Dear Reader,  

This week, things are heating up in Mexico as well as in the area of mobile payments IP. We look in more detail at the new MFS developments south of the border and ask whether Mexico is the new m-payments hotspot.   

We also examine in this issue the patent wars and their foray into m-payments.

Mondato is at the convergence of the public and private sectors where financial, mobile, and online payments and value transfers (money, airtime, bill payments) meet. 


Got Questions?  

Mondato's custom research department will look to answers you can use in planning, revamping or otherwise addressing business questions related to remittance, mobile payments, and mobile transfers of value.  Wherever your geographical interest, reach out to us to learn more about how we can help: info@mondato.com. 
 

Suggestions Welcome

We constantly strive to ensure our content covers the depth and breadth of the mobile financial services industry.  Have a good idea for us to follow up on?  Let us know at contact@mondato.com.  Chances are we may even know a perfect industry solution or partner.
In this issue: 

Patent Wars Enter the Mobile Payments Arena
Patent infringement cases are all the rage now in the smartphone industry. We look at how this trend is affecting mobile payment technology – and the firms that stand behind this technology 

Mobile Financial Services Explosion in Mexico
Piqued by the rush of new developments in the Mexican mobile financial services market, we take a closer look to see who these players are and how they are changing Mexico's mobile money landscape.  Is Mexico the next hot spot for mobile financial services? 
 
Patent Wars Enter the Mobile Payments Arena

Since last year, the patent wars have been in full swing amongst smartphone manufacturers and the creators of their operating systems.  In the ever increasing list of patent lawsuits in the mobile business world (popular patent blogger and German intellectual property analyst Florian Mueller estimates that number to be approaching 100[1]), companies such as Oracle, Apple, Microsoft, Gemalto, and most recently BT, have been attacking Google’s Android OS, with varying levels of success.  For example, Apple won a partial victory in December over handset manufacturer HTC in regards to a particular type of screen tap technology[2]but lost in January forclaims that Motorola’s smartphone infringed three of its patents.[3] Meanwhile Microsoft has been successful in obtaining royalties from handset manufacturers HTC, Samsung, LG and others from the sale of their Android devices.[4] Add to the mix new entrants to the ring, such as Eastman Kodak, who is suing both Apple and HTC for allegedly infringing four of its imaging patents (though some attribute Kodak’s litigation to an attempt to shore up the value of its IP portfolio in order to stave off a bankruptcy filing[5]) and the patent wars seem to be blazing out of control.

Against this backdrop, it was only a question of time before the technology behind mobile payments would also provide fuel for such patent battles.  First enter eBay/ Paypal, which filed a complaint against Google in May 2011 charging theft of its mobile payment trade secrets in regards to Google Wallet.[6] The lawsuit alleges that the two executives, Osama Bedier and Stephanie Tilenius, both of whom were former PayPal employees, stole PayPal trade secrets and disclosed them within Google and to major retailers before leaving PayPal for Google.[7]  Although not technically a patent infringement case, analysts predict that such a complaint paves the way for a patent case in the near future.

So it was a bit of surprise to hear that the first patent infringement case to rear its head in the mobile payments space is being spearheaded by Maxim Integrated Products Inc., a maker of highly integrated analog and mixed-signal semiconductors.  Maxim is suing Starbucks, Expedia, Capital One and Bank of the West for patent infringement in their mobile payment applications, seeking both damages and injunctions.[8]  In regards to Starbucks in particular, the alleged infringement of four patents occurs when the Starbucks applications communicate with systems operated by or on behalf of Starbucks.  Maxim first made the claim in August 2011 directly to Starbucks, but the lawsuits seem to suggest that Starbucks has refused to accept a licensing arrangement, and the suits may be a way to pressure Starbucks and the other companies to agree to a licensing fee for Maxim technology.  It

is highly likely that other companies in the mobile payment space will be following this litigation so as, “to understand what design features within the Starbucks, Expedia and Cap One apps that Maxim feels infringes on their patents in order to weigh the considerations.”[9]
Although currently only four lawsuits among the current 100 or so patent infringement proceedings in the mobile business sector directly relate to mobile payment, this is an area that will draw more litigious activity.  The revenue potential in mobile payment is enticing with scale and the size of the market is growing rapidly; it is understandable that companies with IP in that area will want to monetize on their intellectual property and get a piece of the action.  The question is, will this area also succumb to the patent wars that are plaguing the smartphone industry in general?  Until recently, such wars have been avoided, as most actors have agreed to cross-licensing regimes in order to keep the status quo.  With Apple’s increasing disinterest in royalties (Jobs was quoted as saying that the suits are a battle of principle, not money) and Google’s brazen IP practices, m-payments may become the subsequent battlefield of the patent wars.


New developments in the banking and mobile industry indicate that Mexico is on the verge of a potential mobile financial services (MFS) explosion in 2012.  The conditions of the Mexican market are apt for consumer adoption of these new services.  The banking, telecom, and mobile sectors have a significant opportunity to capitalize on the enormous growth potential of MFS. 
 
This is a welcomed trend as Mexico is a significant market for mobile money due to its demographics, large US diaspora community, high mobile phone adoption rates, and large remittance industry.  Additionally, Mexico has an established and strong remittance tradition, with over 95 percent coming from the US.[1] However, the adoption of mobile solutions has had limited advancement up until 2011. 
 
Prior to 2011 almost all remittance was conducted through traditional money transfer companies such as Western Union, and using a mobile phone to transfer money was a difficult task.  This is somewhat surprising considering that 70% of Mexican immigrants in the US transfer money back to relatives in Mexico, with 92% of them using a mobile phone on a regular basis.[2] And furthermore, in Mexico there is almost a 100% mobile penetration rate.  Yet not very many Mexicans have bank accounts. In fact 35% of the Mexican population lack formal financial services.[3] So while there are ripe conditions for a mobile money sector, there has been little success in the Mexican market so far.
 
However, 2011 marked a year of significant momentum in the mobile money space with a set of developments in mobile transfer, banking, and other financial services.  These new initiatives are from MNOs (mobile network operators), banks, third party entities and the government sector - the most significant of which has come from the government. 
 
Over the last 3 years the Mexican government has realized the important role of mobile technology in enhancing money flow, focusing specifically on rural communities that lack traditional banking institutions.  Through a number of reforms from 2009 to 2010, specifically permitting branchless banking and non-banks to transfer electronic currency, the Mexican government has created a liberal regulatory environment for new mobile finance based ventures.[4]
 
5 initiatives highlighting this momentum are:
  • m-Via Boom: m-Via has been around for a few years, but in November 2011 the company launched the Boom mobile money service that allows participants to transfer up to $1000 internationally (between the US and Mexico).  The service also enables customers to purchase items at select locations including 7-Eleven stores through their Boom account, which is associated with their mobile phone.  Boom members can go to participating stores, and use their cash load card to add value to their account.  With an annual membership fee, the member can then send money to a mobile phone in Mexico, and the recipient can access the cash via participating partners, including 23,000 Boom merchants in Mexico. m-Via holds a Mexican-based account, which it uses to settle with the paying network.[5]
 
  • Telefonica/Mastercard: A joint venture aims to provide the 87 million Movistar, pre-paid, and potential future customers with mobile payment solutions, enabling them to conduct money transfers, add airtime, make purchases and bill payments, among other services.[6]
 
  • Transfer by Citi and America Movil:The $50 million joint venture, which will start in Q1 2012, allows customers from simple mobile phones to set up bank accounts, transfer and withdraw money, make in-store purchases, and receive and make bill payment.[7] The service also allows for governments to pay out subsidies to beneficiaries of welfare and payroll to civil servants.[8] Interestingly, this platform will be open for all to use including mobile and banking competitors. 
 
  • Movilway:In February 2011, Movilway expanded their mobile top-up platform into Mexico. Customers can top-up through mobile phones, POS (Point of Sale), or online.   This expansion also provides customers access to additional mobile financial services including cash withdrawal/payment, bill payment, and in-store purchases.[9]  A $30 million investment in Movilway in 2010 indicates a strong interest in the mobile finance sector by segments of the investment community.[10]
 
  • BBVA Bancomer:This large Mexican bank has started to offer mobile banking. Following their lead, two competitor banks Banorte and Banamex are set to start offering mobile services soon.[11]
 
These highlighted initiatives indicate a strong movement for MFS in Mexico to address a vastly underserved market, both in-country and in the US.  Since all these initiatives have been recently released, their impact and effectiveness are still unknown.  Nevertheless, the new momentum is a significant step towards improving Mexico’s mobile money sector.  Going forward, it will be interesting to reassess these and other transformations occurring in the regional mobile payment sector to see what transpires.
Got this as a forward?  Sign up to receive future newsletters.  Visit www.Mondato.com

If you received this newsletter in an email sent from Mondato, you are a valued subscriber. Should you wish to unsubscribe, you may click this link: 

Remove *|EMAIL|* from this list

Click here for Terms of Use

Copyright (c) 2012 Mondato LLC. All rights reserved. 
Mondato tel +1 646 450 7363  
www.Mondato.com
*|IF:REWARDS|*
*|HTML:REWARDS|*
*|END:IF|*


email this article


Get Listed on Search


List your business to attract customers with our unbiased source of information


Be a part of the Mondato comparison portal with your business information showing in our search results.



Read more...

Value Transfer Search

Spotlight


MAP4MVT


Is your mobile financial service implementation or plan all it can be? Our review of the strategic and operational components of your plan and activities will reveal optimization opportunities.

Read more...